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2024: Wexford Blooms 2gether

Toronto-area strip malls are foodie havens. Here’s how this project is helping them become places for people, not just cars

By Shawn Micallef

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While not exactly a secret, strip malls were an underappreciated urban aspect of the city for years. In 2002, former mayor Mel Lastman even said, “Strip plazas have got to go. These things are a holy mess. Their time is over.”

Yet they’re essential parts of our urban landscape and throughout the Greater Toronto Area have been recognized as great retail expressions of multiculturalism. Cheaper than downtown main streets, small businesses can flourish, especially true in the food scene. Previously ignored strip mall eateries are routinely celebrated, while a place like Ridgeway Plaza in Mississauga, with nearly 100 ethnic food options, has become such a foodie haven it suffers from the strain of so many people visiting. 

Seeing how strip malls, designed sometimes decades ago for motorists, have evolved into vibrant, walkable places on their own has been fascinating. Now the plazaPOPS project is helping them adapt more formally.

“I grew up getting bagels and cold cuts from strip malls near Bathurst and Lawrence, and loved these places despite being told in planning school how ugly and worthless they, and the suburbs in general, were,” says Daniel Rotsztain. “Despite having a lot of big roads and cars, Toronto’s suburbs are its most interesting places.”

Innovative public space changes sometimes have a hard time taking off in Toronto, especially ones that take away parking.

“Fortunately, we found the quirkiest strip mall owner in the quirkiest corner of Scarborough

who took a chance on us, the Kiriakou family of Wexford Heights Plaza,” says Rotsztain. “Now that we have photos, testimonials and reports detailing the positive impacts public space projects have on businesses, it’s far easier to get a property owner on board. The pandemic also made things easier, demonstrating to business owners the value of vibrant public space, while also pushing them to improvise and do things they never would have otherwise.”

This year, plazaPOPS hired Wexford resident and urban planner Naziha Nasrin to lead their programming. “We wanted to reflect the needs of our community and give them things that they wanted to see,” says Nasrin. “This year we were able to host multiple workshops, including Arabic calligraphy, urban sketching, and an arts showcase hosted by a local resident who lives across the street.” Naziha is particularly proud of their dhaba, or night market, inspired by informal South Asian roadside eateries.

“When we held our first dhaba, we expanded our site and took up half the parking lot to have a big community night market that reflected the culture of our local residents along Lawrence,” says Naziha. “Many of the business owners are immigrants from South Asia and the Middle East and have a big culture of being outdoors on patios, sitting on chairs in parking lots and sipping on chai and watching the street life go by. One of the vendors told me, ‘I’m so happy I’m here. This event is a representation of the real Scarborough.’”

Toronto needs more of this adaptation of both policy and the urban form, not unlike how Italian immigrants applied for Toronto’s first licenced patio on St. Clair 1963. 

See for yourself at the next Wexford dhaba beginning at 6 p.m. on Fri., Sept. 13 at 2020 Lawrence Ave. E.