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Pondering our Plazas

By Lana Hall

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The City of Toronto is exploring the future of its
strip mall plazas, many of which are located within inner suburban neighbourhoods and on sites considered prime land for redevelopment.

In a new report titled “Prospects for Plazas” City planning staff consider the role of strip malls in their communities, how to mitigate displacement of small businesses within plazas being redeveloped, and how to enhance the public realm of existing strip mall plazas.

These strip mall plazas are prevalent across Toronto’s inner suburbs, home to more than 3,100 establishments, and as of 2023, accounting for just under 13,000 jobs, according to City data. These low-rise commercial forms have evolved from what were intended to be a temporary solution in the mid-1950s to 1980s—to provide local access to goods and services in a sprawling metropolis—into a permanent fixture of Toronto’s retail scene.

As the report highlights, strip mall plazas play strong economic, social and cultural roles in their communities, especially in neighbourhoods with lower household incomes
and higher proportions of immigrants and racialized people, where these plazas tend
to be located.

Of the study’s 300 survey respondents, 58 per cent reported visiting strip mall plazas once a week, while 70 per cent of those reported visiting two or more businesses on a single trip to a plaza.

Plaza visitors reported that proximity to their home, access to a variety of services, and the ability to support small and local businesses attracted them to local strip malls, while
business owners valued the more affordable rents in these spaces than in other locations.

The report also found that strip malls tend to contain ethnic food retailing and food offerings,
fostering local communal spaces for cultural expression.

Thanks to digital platforms like Instagram and TikTok, these spaces have also begun drawing
visitors from other parts of the city, eager to find “hidden gems” and other kinds of cultural
cuisine.

“Even though they’re more suburban in style, [strip mall plazas] are these really important
Main Streets, even though we don’t always look at them like that,” says City of Toronto planner Evan Sinclair, who worked on the report.

But Toronto’s strip malls and the businesses within them face two major challenges. Many of them end up being redeveloped into residential or mixed-use communities, which often displaces those businesses.

Plazas that remain intact have often been designed as “islands in a sea of cars,” and may lack easy pedestrian access or an attractive public realm in favour of plentiful surface parking.

According to City of Toronto data, there are currently 33 strip mall plazas with active development proposals in the city. Though
most applications propose some replacement of non-residential gross floor area (GFA), the amount being replaced is often less than what the original strip mall contained. In fact, the replacement rate of non- residential GFA on these sites is only 56 per cent.

“That’s really challenging,” says Sinclair of mitigating displacement. “I think it’s what
we spent a lot of time thinking through, and what a lot of those emerging directions startto get at: ‘How can we continue to provide the functions that the plaza provides today in a
new development that brings in really important things like more housing?’”

Other plazas, says Sinclair, may not be good candidates for redevelopment, or may have landowners who have no intention of taking on a development project. Those strip mall plazas may instead be candidates for public realm
improvement, which is where the report’s second theme of ‘enhancing the physical plaza
experience’ comes in.

Many of these strip mall plazas, says Sinclair, contain large, underutilized surface parking lots, which could lend themselves to forms of
activation that improve the public realm. This could take the form of adding landscaping
or seating, such as through the PlazaPOPS initiative.

Since 2019, PlazaPOPS has organized 12 temporary installations in privately-owned
plaza parking lots across the city, mostly in the form of parkettes or seating areas.

PlazaPOPS director of design and research Brendan Stewart says their pilots have resulted
in a broader diversity of strip mall visitors than what these plazas might normally see, with various age and cultural demographics attracted to what he calls a “third space” that public activations often provide.

Stewart says these activations work best in parking lots that already have an oversupply of parking spaces, are close to a transit stop, and have high-volume businesses close by, such as restaurants, libraries, or other neighbourhood services.

“We would definitely like to see a scaling up of PlazaPOPS, and we do think there’s a lot of potential for the model we’ve developed to spread throughout the city,” says Stewart.

In North York, which is home to 25 per cent of Toronto’s strip mall plazas, ward 6 York Centre councillor James Pasternak says plaza redevelopment proposals should be required to replace any retail or commercial space being demolished.

“It is crucial that we protect the various businesses—both large and small—that make up our suburban plazas.

These locations are often the commercial and social centre of a community and provide
local residents access to vital shopping, business, and medical services.”

While the City’s report does not provide specific
recommendations, staff are hopeful it will eventually inform the creation of policies, programs, or tools that might help achieve some of the report’s directions in terms of supporting and enhancing the businesses within the city’s strip malls.

Sinclair says that will require conversations with
other City divisions, including economic development and culture, and finance.

“We don’t want this to be a siloed project. We want to plug ourselves into other initiatives happening at the City because we see that as being our best opportunity to have [these themes] actually go somewhere,” he says.

2019: WexPOPS

Reinventing Strip Malls – plazaPOPS

By Sharon Costello

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A graduate from the University of Guelph’s landscape architecture program will soon be bringing his master’s thesis to life
in the form of a pop-up community gathering space in Scarborough’s Wexford Heights plaza.

PlazaPOPS are low-cost high impact pop-up community spaces within the privately- owned public spaces (POPS) of Toronto’s strip mall plazas. They are intended to address the lack of amenities for pedestrians and transit users, while improving aesthetics, facilitating community gathering, and attracting pedestrians to local businesses in Toronto’s strip malls. PlazaPOPS are created using modular, context-sensitive approaches that encourage pedestrian participation. The first ever plazaPOPS will be installed in the Wexford Heights plaza parking lot this summer.

The project was initiated in the spring of 2018 by using a Public Space Incubator Grant through Park People, funded by Ken and Eti Greenberg and the Balsam Foundation. The proposal was prepared by Daniel Rotsztain (the Urban
Geographer), and University of Guelph Landscape Architecture professors Brendan Stewart and Karen Landman based
on concepts from Rotsztain’s University of Guelph Masters of Landscape Architecture thesis.

“[Daniel’s thesis] took on this broad topic of thinking of opportunities for enhancing the public realm in commercial strip malls, particularly in the inner suburbs … So, once we started thinking about putting a grant proposal together, we had to quickly find a business improvement area to partner with and to start honing in on a specific community and landowner, and we wound up in Wexford Heights,” Stewart told NRU.

The proposal, which was integrated into a community design studio class for the school of environmental design and rural development at the University of Guelph, resulted in six discrete designs.

“[The designs] were all intended to respond to the same kind of goals and principles,
so they were all about creating community gathering space and enhancing local business activity… but they were each distinct, highlighting a different theme,” said Stewart.

All six designs focused on creating a pop-up pedestrian experience in a unique way. They included a stopover for birds, a community food truck, a colossal loom on which participants could weave, community gardening, the replication of a cozy apartment living room, and venues for hosting cultural markets and musical performances. The team has selected a final design which incorporated elements from the previous designs, based on the feedback received from the community working group and the public. The final design was revealed on June 13.

The plazaPOPS team’s partnership with the Wexford Heights BIA led to additional funding through the city’s Kickstart BIA innovation fund. It also connected the team with Wexford Restaurant owner Tony Kiriakou, who offered 10 parking spaces as the location for the pop-up.



Since POPS are often a result of development application negotiations between the city and developers, the plazaPOPS team had difficulty finding a property-owner willing to give up parking spaces. According to Wexford Heights BIA coordinator Linda Raeside, there’s always parking available in the area because of its size and location, and the Kiriakou saw it as an opportunity to draw attention to businesses in the area.

“[Kiriakou] thought it was a fantastic idea. He likes to becreative and have innovative things happening, and he’s very supportive of the community because he’s been in the community for many, many years.”

All of the designs for the pilot plazaPOPS are modular so they can be stored and redeployed or reconfigured in the future.

“It is intended to be temporary but the idea is that this is a demonstration. We’re trying to test this idea out and were hoping that if it’s successful and people like it, including the local community, but also importantly the local business community… we can continue to work on the program with other BIAs.” said Stewart.

The pilot is also doubling as an active research project being carried out by the university.

“We’re designing a research program for the summer where we’ll be measuring and documenting, and later analyzing and reporting on the actual performance of the space from a social and economic impact perspective. Our hope is by actually collecting data— we will be doing interviews and a public life study—we will
be measuring how it is used and trying to understand what works well and what doesn’t so that if this were to be developed into a broader program, we’d have some evidence to base that on and a real sense of how to do it well,” said Stewart.

The team also collaborated with Scarborough Arts to help coordinate arts and cultural programming in the space, and received donations from Maglin Site Furniture to furnish the pop-up.

The plazaPOPS launch is scheduled to coincide with the Taste of Lawrence Street Festival on July 5th, in order to draw the attention of the 150,000-200,000 people that are typically attracted to the area that weekend.

“It would be something for other strip mall plazas or businesses in the area to want to be involved with once they see it, so were looking forward to [the launch] because it’s been a long process from the initial meeting phase to finally coming to fruition… and we’ll have a finished product that everybody can hopefully enjoy,” said Raeside.

Shaylyn Costello is a student planner reporting for NRU.


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