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Is the ‘ugly duckling’ strip mall making a comeback?

By Michael Lewis

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Long derided as car-centric relics in need of major overhauls, the aging strip malls that dot North America’s suburbs have faced abandonment and redevelopment pressures for years as big box retailers, fulfilment warehouses and residential projects took precedence.
But with an absence of new supply amid increasingly scarce land and as remote work encourages local shopping, strip malls, typically a row of ground-level shops facing an outdoor sidewalk, a large parking lot and the street, are getting a measure of revenge.

The properties have found a new lease on life, morphing from ‘ugly duckling’ to ‘golden goose’ as the preferred retail asset class for institutional and private investors.

They’re outshining enclosed malls, where occupancy costs are comparatively steep and where vacancy rates have increased, with the departure of big footprint tenants including Sears Canada, Nordstrom and potentially, the Bay.

They are also a top pick among retail REIT (Real Estate Investment Trust) unit holders, with unenclosed plaza trust returns outpacing other retail categories.

Fred Blondeau, head of Canadian research at Green Street, says the real estate data firm favours strip malls along with industrial assets due to supply constraints and high occupancy, although valuations may also reflect what RioCan Real Estate founder Ed Sonshine has called “superb redevelopment potential.”
In the U.S., according to a September blog post from James Corl, head of private real estate investment at American asset manager Cohen & Steers, outdoor malls are the only major property type seeing sustained rental rate growth, with valuations rising, especially on those anchored by groceries or drug stores.

“We believe that a durable acceleration in earnings growth combined with relatively high current yields will propel shopping centre investment performance for some time,” Mr. Corl writes.

In this climate, and as costs derail some condominium building plans, large investors have taken note: Blackstone announced in November that it would spend US$4-billion to acquire Retail Opportunity Investments Corp., which owns about 90 open-air shopping centres, largely on the U.S. west coast.

In Canada, unenclosed strip mall occupancy is expected to remain at 97 to 98 per cent, “if not more,” Mr. Blondeau says, but the shallower rent pool compared with the U.S. could hinder landlords’ ability to push rents higher.

He also called consumer spending a key risk should the Canadian economy struggle amid the threat of U.S. tariffs. Strip malls, however, are less exposed to negative consumer sentiment than other retail, he says, due to their focus on non-discretionary products, so-called necessity goods such as groceries and medicines.

From the point of view of investors, he says strip malls in Canada boast steady cash flow from their mostly domestic tenants along with improving cap rates and strong leasing spreads – the change in rent for a new lease.

“Unenclosed retail has certainly moved up the ladder in terms of what investors want,” agrees Robert Levine, a Vancouver-based principal with real estate services firm Avison Young.

“The product type is a pretty hot commodity right now,” with factors such as the role of neighbourhood plazas as distribution depots for goods bought online bolstering potential investment returns.

In B.C., Mr. Levine says financing has been available for two major strip mall transactions already this year that commanded a total selling price of nearly $200-million for sites anchored by a Canadian Tire and Safeway, respectively.

He says a current listing for the fully leased Riverside Heights Shopping Centre in Surrey is unusual in that its 6.9 acres makes it a candidate for a hybrid investment that adds residences on top of the existing retail footprint.


He adds that during a recent series of meetings with institutional investors in Toronto, 15 of the 20 property buyers were looking for unenclosed retail. Lease rates for units in strip plazas sold in B.C. have jumped by a combined 33 per cent over the past four years, he says.

In addition to their value to investors, strip mall properties are increasingly being acknowledged for their social significance as community hubs, harking back to their postwar origins.

They’re affordable outlets for small, ethnic businesses, says City of Toronto planner Evan Sinclair, providing culturally diverse products and services as well as thousands of full- and part-time jobs.

He notes that about 8 per cent of Toronto’s more than 400 strip malls are in the immediate pipeline for redevelopment, with provincial policy calling for repurposing of outdoor malls, particularly those adjacent to transit along busy avenues.

“We’re thinking about how to be creative to try and protect the roles,” Mr. Sinclair says, adding that the “poor conditions often contribute to the affordability.”

And while he says the development pressure is sure to continue, “we don’t see plazas going extinct.”

The city, he notes, has supported a project called plazaPOPS that aims to reinvent strip malls as more palatable and environmentally friendly destinations.

PlazaPOPS encourages property owners to give up parking spots to be replaced with natural pop-up installations, while planners consider options, including reducing the amount of parking municipal rules require at the sites.
Toronto officials also say they have seen an uptick in building-permit applications from strip malls, suggesting that more owners are planning site renovations as their property values increase.

Planning staff in a report, PlazaPOV, says because strip malls tend to be “bathed in asphalt,” contributing to heat-island effects and flooding, they need vegetation, porous pavement and wider walkways to create a more inviting and sustainable setting.

The report cites a design competition championed by the University of Alberta that called for ideas for reviving strip plazas that were “dying, bleak and waiting for intervention.”

And plazaPOPS, a non-profit made up of volunteer planners and landscape architects, among others, has provided temporary installations to transform strip malls along arterial roads in Toronto’s underserved inner suburbs.

Brendan Stewart, design and research director of plazaPOPS and associate professor of landscape architecture at University of Guelph, says the group’s work underlines how “something really significant could be lost” if the development of strip malls is not approached with care.

Beginning with a pilot project in the summer of 2019 at the Wexford Plaza in Scarborough, plazaPOPS dedicated 10 parking spots for a community space on the private commercial property that was adorned with modular planters, illuminated benches, tables, umbrellas and more than 500 native plants.

The City of Toronto project that followed, in 2022-2024, was funded by the Federal Economic Development Agency for Southern Ontario, says Mr. Stewart, and included an additional 11 installations at strip malls in Rexdale and Scarborough.

“We are trying to create an environment that offers a bit of respite from the oppressive heat and concrete,” says Mr. Stewart.

“People value the opportunity to sit in an immersive green environment,” he says, even if it is surrounded by concrete and asphalt.
“You can imagine how big a juxtaposition that is,” he adds. “It’s almost surreal.”